AboutIT delivers:

• Web sites to Small Businesses for a breakeven price
• Additional Graphics and creative work
• e-Marketing Advice in alignment with your corporate strategy
• Many Additional Features in a form easily used directly by your customers
• Inexpensive light hosting of sites and email serving
• Sophisticated and specialised Web-based Software and Services.

Why You Need a Web Site

• A Web Site is your show-room in Cyberspace. It is your Billboard. It carries your Brand.
• A Web Site gives Suspects, Prospects, Customers, Clients and Advocates access to your Brand at all times.
• A Web Site allows your prospects and customers access to your latest Offers and Products.
• A Web Site is a repository of information about You and your Products.
• A Web Site enables prospects to overcome their Objections by providing answers to Frequently Asked Questions.
• Any potential partner intending to contact you can first look at your web site and brief themselves.
• Your Web site must at least match your competitor's.
• Your Web Site aids the sales process. It promotes your products.
• It gives information about your products. It answers any objections your prospects may have which are preventing closure. It aids fulfilment.

What You can Do with your Web Site

• Billboard your brand through the use of search engines
• A well-written homepage positions your brand on first access by a new visitor
• Place your Value Proposition in front of searchers for your category of products
• Provide information about your product to enable the prospect to match their "wants"
• Provide answers to any uncertainties which inhibit the prospect from closing the purchase
• Build your database of Prospects and Customers - data entry is "free" to you
• Generate e-mails of new offers to selected Prospects and Customers
• Generate regular e-zines to Prospects and Customers
• Track pages accessed and email prospects selectively and accordingly.

How AboutIT can Help

• AboutIT will establish your site for only $195
• You need no software except a recent Microsoft operating system
• AboutIT provides many additional services for highly competitive prices
• AboutIT will Preview and Scan in your existing Graphics
• Additional Graphics can be prepared
• AboutIT will take digital photographs and place them on your site
• AboutIT will Review your Copy in advance
• AboutIT will provide On-Site Consultation and review of your e-marketing plans
• AboutIT will review your marketing strategy and recommend a web site structure to match
• AboutIT will set-up a Domain for you such as YourName.co.nz
• AboutIT will place a Site Search facility on your site
• AboutIT will place a Site Meter on your site giving you access to statistics on visitors
• AboutIT will set-up email accounts for you (Volume limited)
• AboutIT will provide free hosting for an initial period of three months [Within stated limits on volume, limited physical security and not a high software security environment.]
• AboutIT will submit your site to search engines
• Your prospects can enter their data on your site and you may post it directly into Outlook and subsequently email them back
• AboutIT can provide you with a full relational database to record your prospects details
• When customers enter data about themselves, privacy and "Double Opt-In" conventions as advised by the Direct Marketing Association are implemented
• Customers re-visiting your site are greeted by name
• A privileged user may update the database; in particular they can set a Prospect to Customer thus making selected pages visible only to Customers; and receive reports on database activities
• Moderated Commentaries allow you to review email commentaries made by visitors to your site and post a digest of the commentaries on your site topic by topic
• Email selected names from your database. Full statistics on subsequent responses are reported.
• Selectively email prospects who have visited some combination of pages

What You Get for $195

• A 2.5 hour visit by our qualified staff (less travel time if more than 10 Km from a DSE store in Auckland)
• Decide on your web site name; set-up your email; if necessary set-up your modem and browser
• Discuss your objectives; help you choose your templates, style and colour-ways Enter your basic data and create your site
• Take up to 6 photos and load them into your web site (20 minute limit)
• Capture up to six images through a scanner and load them into your web site (20 minute limit)
• Show you how to update your text content and add new pages.

How You Begin

• Contact AboutIT now! At $195 including GST what is stopping you?
• Contact AboutIT at telephone: 09 585-1580
• Or email Ian Mitchell, FNZCS at Ian@AboutIT.co.nz
• Ask for our "Planning Pack" or call in for a review of your needs. The Planning Pack will guide you in choosing a site name, clarifying your brand, choosing your by-line, identifying your Value Proposition and starting to draft your copy and select or design your graphics.
• We can set your site up in 2.5 hours! We help you draft your first copy.
• You can then update your copy directly off your PC.